Your online store is a shop of your own, with your look, your pages and your address, run from the same account that already holds your items and your invoices. There is no separate system to log into and no developer to book.
Turn it on
The store is off until you switch it on. Open Settings → Modules & features and turn on Online store, or go straight to the module page. Then open Online store.
If you would rather be walked through it, the step-by-step setup lists what is left between you and a published shop and links each step to the right tab. Every tick on it is read from your shop as it stands, so it never says Done for a page you have not published. It also shows how long it has been since you created the shop, measured against a target of an hour. The target is not a promise, and the clock includes any time you spent away.
Step 1: create your shop
A shop needs a name and an address. The address is the short, lowercase name your shop lives at. We suggest one from the name you type, and you can change it. Shop addresses are unique across Finocket, so if the one you want is taken you will be told immediately rather than after you have set everything else up.
Your shop is created as a draft. Nothing is public until you publish it. It arrives with a home page and three policy pages (terms, privacy, and returns) already made for you, all in draft, ready to write.
Step 2: choose how it looks
On the Look tab, start from one of the looks we ship and change what you like: colours, corner roundness, type, how dense the layout is, how many products sit in a row. Anything you leave blank keeps the value from the look you started from, so you can change one colour and nothing else.
First, we check that your text still reads against your background. If a colour pair would be too faint, the save is refused and we tell you which pair and by how much. Second, if a look you saved earlier ever stops being valid, your shop keeps serving with our default look and the console says so plainly. It will never quietly tell you no look was chosen when one was.
Step 3: write your pages
On the Pages tab you write the pages your shop is made of. A page is built from sections you add, order and fill in: a hero, a grid of products, some text, a list of questions, a policy. You are choosing from sections we build and maintain, so there is nothing to break and no code to write.
Each section opens on the fields it cannot do without, marked with a star. The rest sit under Options, which opens by itself once you have filled something in.
Every page is a draft until you set it to published. A page you are still writing is invisible to shoppers even after your shop is open.
A shop is expected to say what it sells, how it handles personal data, and what happens when somebody wants to send something back. Your shop can open without them, and the console will keep reminding you that they are missing rather than blocking you.
Step 4: connect your own domain
On the Domain tab, add a domain you own, such as shop.yourbusiness.in. We give you a TXT record to add at whoever manages your domain. Adding it proves the domain is yours.
Then press Check now. You will get one of four answers:
- Verified: we found your record and it matches.
- No record found yet: DNS changes take a few minutes to spread. Wait and check again.
- Value does not match: there is a record, but not ours. Replace it with the value shown.
- We could not check: we could not reach your DNS. This does not mean your record is wrong, and we will not tell you it is.
The HTTPS certificate for your own domain is not issued for you today. Add the record and verify, but do not point customers at the custom address until that is settled.
Step 5: what your shop sells
Your shop's catalogue is the items you already keep, not a second list, because two catalogues drift, and then your shop is selling a price your books do not know about. Add a product grid section to a page and point it at a collection to choose what appears where.
Step 6: how often your prices refresh
Your shop's pages are held ready in advance so they open quickly for a shopper. That means a price you correct can keep showing as the old one for a while. Nothing in Finocket announces a price change to your shop, so time is the only thing that clears a held page. That is why this is your decision, and why each choice below says what it costs you.
The Prices tab on your shop offers three:
- Live: every visitor sees the price as it is right now. Nothing is held, so your shop is slower and costs more to serve.
- Every minute: the default. A price you correct is live within a minute; until then, some visitors may still see the old one.
- Once a day: your shop is fastest, and a price you correct can take up to a day to reach every visitor. Choose this only if your prices do not move.
Items priced on a live rate. Gold, silver and anything else that follows the market should never be shown from a held page, however short the window. Open the item and turn on Price follows a live market rate. That item is always shown at its current price, and so is any collection page it appears on, because a collection is held as one piece and cannot be held for everything except one tile.
If a shopper sees an old price. Your shop honours it. If you raise a price while somebody is reading the page, they pay what they were shown, for as long as the window you chose, plus five minutes. Two limits protect you: a rise of more than half, or of more than ₹2,000 on one line, is not honoured, and the shopper is told the price has changed and asked to refresh rather than your shop absorbing what is almost always a typing mistake. A price you lower always applies immediately, in the shopper's favour.
Step 6: decide about cash on delivery
The Cash on delivery tab holds one decision, and until you make it your shop does not offer cash on delivery at all. That is on purpose. We cannot yet judge how likely a parcel is to come back unpaid (there is no delivery history to learn from), so nobody should be making that call on your behalf.
You have three choices:
- Offer it, after the shopper confirms their address by text: the one we recommend, and the one already selected for you. We text a one-time code to the shopper's own mobile and they confirm the delivery address before the order is taken. A shopper who has not given us a number is asked for one, or asked to pay online.
- Do not offer cash on delivery: every order is paid for online. The safe choice, and the one to pick if returned parcels have cost you money.
- Offer it to everyone, with no extra check: anyone can place a cash-on-delivery order. Nothing here is scoring the risk, so you are accepting it yourself.
Pressing Save is the decision. Opening the tab and leaving it alone changes nothing, and a shop whose owner never opens it keeps offering no cash on delivery. We will not switch it on for you. The setting applies to every shop in this workspace, and only the workspace owner can change it.
Two things are missing on purpose. There are no risk-score thresholds, because nothing produces a score to compare them against yet; they appear when delivery outcomes start being recorded. And ask for a part-payment first is shown but cannot be chosen, because nothing in Finocket collects a part-payment. An order under that setting would be refused, which is worse than not offering it.
Step 7: open your shop
The panel at the top of your shop tells you what still stands between you and opening. There is one thing that actually blocks it: a published home page, because without one your address serves nothing at all. Everything else is listed as something to know, not something to fix first.
You can take your shop back to a draft at any time, and doing so does not lose anything you wrote.
The moment your shop goes live, it also shows up in your integrations hub as its own sales channel - the same list Amazon and Flipkart appear in - with every item you have for sale listed against it automatically. Taking your shop back to a draft takes those listings down too; nothing about the items themselves changes.
After you open: returns and insights
The Returns tab lists every return your shoppers raise, with the order, the lines and the amount. Approve or decline each one, mark it received when the parcel is back, then refund it. The shopper account guide walks through what your shopper sees.
The Insights tab shows the last ninety days for every shop in this business: how far shoppers get through checkout, the cash-on-delivery return risk each order was given, deliveries and returns, and sales by channel. A tile that has nothing to measure says why instead of showing a zero, and a tile waiting on a database update for your workspace says that too.
What this is not, yet
This guide covers your shop's control surface: the look, the pages, the address, the catalogue and the cash-on-delivery decision. What a shopper then does with it is in the basket and checkout guide, and taking UPI straight into your bank is in its own guide. Shipping is not automated by the checkout, and the HTTPS certificate for your own domain is not issued for you today. Nor has any of it served a real shopper yet: no shop has taken an order, so treat your first one as the first real test. If you are selling on Amazon, Flipkart or a quick-commerce app today, that stays where it is: the marketplace hub reconciles those as finance, and plenty of businesses run both - and now your own shop reconciles there the same way.